Although it seems like things can't get any better and you're sitting pretty, marketing is still just as important as having Corey Crawford in net. Consumers constantly value their purchases and if you as a marketer begin to let your guard down, fans will begin questioning whether purchasing a ticket is that much better than watching the game on their 54" flat screen in the comfort of their own home. Demand can shift in a heartbeat and there is no guarantee that by the end of this season, your market share will be the same. So how do you do it? What can you possibly do to ensure that fans keep coming back to the "Madhouse on Madison"?
Never stop promoting. Be creative. Be innovative. Engage your fans. Whether it be new digital content (like Blackhawks TV), social media contests, or new in-game promo events, keep the energy high and the excitement higher. You have the peak market share, now hold on to it for as long as you possibly can.