Hi. I'm Tom.
Hello! I'm a marketer living in West Des Moines, Iowa. I spent the first 7 years of my career working with all types of stakeholders in the sports and entertainment industry - brands, teams, fans, sponsors, you name it. It was challenging, but with all challenges comes growth and opportunity. After a successful run in the sports marketing space, I transitioned to the Chamber of Commerce world.
Full-time, I work for the West Des Moines Chamber of Commerce as the Senior Director of Membership & Strategic Marketing. I'm a connector, storyteller, community influencer, and small business advocate. I'm 100% committed to getting to learning about my fellow community members and discussing how I can support them and take actionable steps to ensure our community is welcoming, diverse, and accessible to residents and businesses alike. When I'm not working to enrich the community and supporting those who work, live, and play here, I'm on my bike riding to find a cure for Type One Diabetes with JDRF (JDRF Ride to Cure) and hopping between local retailers, restaurants, and breweries. You'll also see me sharing the stories of West Des Moines (aka "Best Des Moines") and Des Moines, the "Greatest City in the World" as proclaimed by RAYGUN, a local apparel shop. Additionally, I'm following trends and sharing commentary on Twitter, LinkedIn, and my blog. Finally, when I'm looking to tell a story without words, I lean on my passion for photography. Below is what you'll find throughout this site:
Full-time, I work for the West Des Moines Chamber of Commerce as the Senior Director of Membership & Strategic Marketing. I'm a connector, storyteller, community influencer, and small business advocate. I'm 100% committed to getting to learning about my fellow community members and discussing how I can support them and take actionable steps to ensure our community is welcoming, diverse, and accessible to residents and businesses alike. When I'm not working to enrich the community and supporting those who work, live, and play here, I'm on my bike riding to find a cure for Type One Diabetes with JDRF (JDRF Ride to Cure) and hopping between local retailers, restaurants, and breweries. You'll also see me sharing the stories of West Des Moines (aka "Best Des Moines") and Des Moines, the "Greatest City in the World" as proclaimed by RAYGUN, a local apparel shop. Additionally, I'm following trends and sharing commentary on Twitter, LinkedIn, and my blog. Finally, when I'm looking to tell a story without words, I lean on my passion for photography. Below is what you'll find throughout this site:
- Portfolio
- I've enjoyed the opportunity to work on several creative and graphic design projects. A preview of some of my work is available here.
- Photography
- A few additional passions are music, cycling, and photography. Both my wife and I enjoy singing in Umeri and the Des Moines Choral Society in our spare time together. I'm also a big cyclist (follow @tomfloriancycling on Instagram) and can regularly be found on the 700+ miles of trails in central Iowa. And, while music and cycling play big roles in my non-work life, so does the art of photography (follow @tomflorianphoto on Instagram). This section is dedicated to images I've captured over the years, primarily scenic shots during travel across the U.S. and abroad.
- Blog
- An effective marketer needs to be a great storyteller. Tap the Blog tab and check out my latest stories. Here you'll find book reviews, tips and tricks, opinions, and general updates on various topics. I encourage you to share your thoughts and feedback. My goal is to provoke questions and inspire conversation so please engage in thoughtful commentary and discussion.